Lauren Farah
Director, Content Strategy at Medallia
- Role
- Director, Content Strategy at Medallia
- Location
- Salem, NH, US
- LinkedIn followers
- 500 followers
About Lauren Farah
Content is my professional love language.I simplify the complex, sharpen narratives for the right audience, and rally teams to create work that stands out and performs.
Experience
Director, Content Strategy
Sep 2025 — Present
I shape how Medallia shows up in the market.At the intersection of executive ambition, buyer reality, and competitive pressure, I turn strategy into narrative that earns attention and drives action.I don’t just oversee content. I architect how our story connects across thought leadership, social, campaigns, events, and executive POV.What that looks like:• Partner with executives and subject-matter experts to shape differentiated points of view• Elevate messaging beyond safe language into clear, defensible positioning• Build integrated storytelling arcs that extend across campaigns, events, and thought leadership• Create the systems and standards that sustain momentum, not just moments• Focus the team on work that earns attention and drives measurable impact
Education
Southern New Hampshire University
Master of Business Administration - MBA, Marketing
Isenberg School of Management, UMass Amherst
Bachelor of Business Administration in Marketing, double major in Communication
Skills
- Webex
- Organizational Effectiveness
- Marketing Budget Management
- Project Planning
- Advertising
- Hands-on Training
- Budget Process
- Lotus Notes
- Internal Communications
- Social Networking
- Multitasker
- Process Scheduler
- Client Communications
- Event Planning
- Trade Shows
- Staff Training
- Editing
- Email Marketing
- Microsoft Office
- Sales
- Meeting Planning
- Sharepoint
- Fast Learning
- Newsletter Production
- Salesforce.com
- Proprietary Software
- Adobe Acrobat
- Software Training
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