Lauren Phelps
- Role
- Website Manager at Compana Pet Brands
- Location
- Henderson, NV, US
- LinkedIn followers
- 500 followers
About Lauren Phelps
I manage websites that are built to perform. For the past 9+ years, I’ve led web strategy…
Experience
Website Manager
Jun 2022 — Present
Provide leadership and strategy for website, digital and omni-channel marketing programs. Work cross-departmentally to optimize user experience for existing customers and prospects. • Ideate and execute SEO strategy to increase organic traffic for key terms related to business goals and campaign launches. • Develop web pages using HTML and CSS • Manage expectations and relationship with ad, SEO and design agencies to drive performance and key outcomes. • Design website experience based on customer journey insights to enhance conversions, engagement and brand awareness • Create A/B and multivariate tests to analyze performance. Evaluate and report on results and recommend next steps based on web best practices. • Run monthly and quarterly web analytics reports that contribute meaningful analysis and guide future strategy. Support brand teams with ad-hoc analysis and reporting as needed. • Devised Lunch and Learn program for inter-departmental knowledge sharing and team-building • Prioritize responsibilities and execute multiple projects simultaneously to surpass deadlines and expectations • Conduct hiring interviews • Extensive experience successfully implementing technical and on-page SEO strategies such as XML site mapping, backlinking, meta data development and more. • Considerable working knowledge of website best practices plus continuing education to ensure up-to-date standards. • 6+ years experience working with MAPs, Salesforce, Google Ads, Google Analytics, Google Search Console, Google Tag Manager, SEMRush, Google Trends and more and extracting actional insights • Design and implement content strategies using customer journey lifecycle • Lead reporting meetings, planning discussions and Lunch-and-Learns
Skills
- Sales
- Marketing Strategy
- Management
- Direct Marketing
- Marketing
- Social Media
- Microsoft Office
- Spss
- Integrated Marketing
- Spanish Teaching
- Salesforce.com
- Adobe Creative Suite
- Data a
- Microsoft Powerpoint
- Customer Service
- Strategic Planning
- Web Design
- Leadership
- Spanish Translation
- Social Media Marketing
- Microsoft Access
- Quickbooks
- Marketing Management
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