Lauren Eichler
Director of Social Intelligence at EssenceMediacom | 2024 Social Intelligence Lab Global Insider 50 Winner
- Role
- Director of Social Intelligence at Essencemediacom
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Lauren Eichler
At the age of nine, a field trip to an advertising agency sparked my inspiration and…
Experience
Director of Social Intelligence
Feb 2022 — Present · New York, NY, US
Manage a team of analysts providing reporting and insights, crisis management, and social listening for client teams including YouTube, Dell, American Airlines, Circle K, and Google, providing guidance, mentorship, and professional development opportunities to enhance team members\' skills and capabilities.• Monitor social media conversations, trends, and sentiment in real-time to identify emerging issues, threats, or opportunities, providing regular reports and updates to relevant stakeholders.• Regularly evaluate social media monitoring and analytics tools, platforms, and technologies to ensure the organization has access to the most relevant and effective tools for gathering and analyzing data.
Education
University of North Texas
Bachelor's Degree in Journalism, Emphasis in Public Relations
Skills
- Public Relations
- Internal Communications
- Organization
- Proofreading
- Music
- Public Speaking
- Creative Writing
- Writing
- Indesign
- Project Management
- Data Visualization
- Copywriting
- Blogging
- Journalism
- Press Releases
- Data Analysis
- Brand Development
- Consumer Insight Generation
- Social Listening
- Consumer Behavior
- Social Networking
- Social Media
- Event Planning
- Newsletters
- Social Media Marketing
- Editing
- Crisis Communications
- Strategic Communications
- Research
- Social Analytics
- Reporting
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