Lauren Pennington
Communications & marketing strategy | Ex @McKinsey @UNICEF
- Role
- Communications Advisor at Scale
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Lauren Pennington
I help global organizations tell stories that drive results. My core competencies include creative strategy, brand storytelling, social media strategy, content marketing, executive communications, copywriting, thought leadership, crisis communications, community engagement, influencer marketing, digital marketing, and SEO strategy.Most recently, I was the Head of Content at McKinsey & Company, where I led the creative direction for the firm\'s social media presence, translating its research on topics like the future of work, income inequality,#AI artificial intelligence,#sustainability and #climate change into compelling multi-channel campaigns. I also advised McKinsey leaders and global offices on their respective creative strategies and brand storytelling. Previously, I worked with UNICEF\'s social media team, where I helped the UN agency double its social footprint in two years, launch an award-winning documentary series, and manage the roll out of joint campaigns with Goodwill Ambassadors like Shakira, Messi, and Katy Perry.Currently based in Brooklyn.
Experience
Communications Advisor
Apr 2023 — Present · NY, US
Develop content strategy, executive positioning, thought leadership, and crisis response for clients across industries.
Education
Luiss Guido Carli University
Master of Arts (M.A.), European Studies/Civilization
Harvard University
BA, Government
Università per Stranieri di Siena
Italian, Politics, Art History
Hunter College
Master of Fine Arts - MFA, Playwriting and Screenwriting
Skills
- Web
- Internal Communications
- Graphic Design
- Research
- Social Media Measurement
- Photo Editing
- Politics
- International Relations
- Writing
- User Experience
- Content Strategy
- Marketing Strategy
- Editing
- Digital Copywriting
- Human Rights
- SEO
- Digital Strategy
- Google Analytics
- Photoshop
- Communications Strategy
- Photography
- Social Media
- International Development
- Audience Analysis
- Copywriting
- Web Design
- Journalism
- Project Management
- Digital Marketing
- Blogging
- Italian
- Feature Writing
- Travel Journalism
- Strategic Communications
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