Lauren D. Wooden

SVP of Marketing, Branding and Communications at R J Leeper Construction @R.J. Leeper Construction

Charlotte, NC, US

As Senior Vice President of Branding, Marketing, and Communications at R.J. Leeper Construction, drives the strategic growth of the company by aligning its ethos—\"Building People and Projects with Purpose\"—with impactful branding, marketing, and communication initiatives. With a focus on innovation and clarity, leads efforts to elevate R.J. Leeper’s reputation as an industry leader.Key accomplishments include spearheading strategic planning to align organizational goals with long-term growth objectives and leading leadership development initiatives that foster a culture of collaboration and continuous improvement. Oversees marketing strategies, brand development, and internal communications to ensure consistency and alignment across all platforms.Leads the Workforce Development Department, connecting talent to opportunities and building a skilled, diverse workforce to support projects and partners. Manages critical processes such as Standard Operating Procedures (SOPs), Statements of Qualifications (SOQs), and the implementation of CRM systems and new technologies to streamline operations and enhance efficiency.Passionate about driving results, empowering teams, and creating opportunities for innovation and growth, contributes to building a legacy of excellence and purpose at R.J. Leeper Construction.

Alliance Française Paris Île-de-France

CEFR - French Intermediate Level B1, French Language and Literature

University of West Florida

Bachelor of Arts (B.A.), Educational Studies

The International School of Management (ISM)

DBA

Thomas Edison State University

Master's degree, Marketing, Social Media Marketing