Lauren Long
Website Experiences @ Amazon Ads
- Role
- Head of Website Experiences, Amazon Ads at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lauren Long
I\'m a digital marketing leader with 10+ years of experience building and scaling global, data-driven marketing platforms.I currently lead a team responsible for the Amazon Ads website, Amazon Ads Academy, and search optimization across organic and AI-powered discovery. I own strategy and execution across these platforms, ensuring they evolve alongside how customers learn, search, and make decisions. My work blends platform strategy, SEO, and AI search optimization, customer education, and cross-functional leadership. I\'m especially passionate about designing experiences that reduce friction, improve discoverability, and translate complexity into clarity for customers worldwide.Know for building strong teams and navigating change, I partner closely with product, engineering, and analytics to deliver measurable, durable impact.
Experience
Head of Website Experiences, Amazon Ads
Oct 2021 — Present · Seattle, WA, US
Lead global website strategy and team of 10+ for advertising.amazon.com, Amazon Ads Academy, and SEO across 23 languages, driving advertiser engagement and optimizing the customer experience.
Education
University of Washington
Master’s Degree, Communication-Digital Media
2014 — 2016
Emerson College
Bachelor of Science (B.S.), Marketing Communications
2005 — 2008
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