Lauren J.

Field Sales Director Estée Lauder Companies Portofilo @The Estée Lauder Companies Inc.

Minneapolis, MN, US

Creative leader with 15+ years of experience executing high-impact, multi-million-dollar initiatives across physical and digital mediums. Known for building high-performing teams, leading large-scale activations, and delivering seamless cross-functional collaboration in dynamic environments. Adept at managing creative workflows, mentoring talent, developing strategic partnerships, and delivering results under pressure. A strategist who thrives on experimentation, bold ideas, and pushing creative boundaries- Directed large-scale brand activations, regional events, and virtual productions for 12 brands across 12 retail partners, overseeing execution from concept to delivery-Partnered with cross-functional teams to align production timelines, budgets, and messaging across marketing, finance, and brand teams- Managed a $98M business, leading regional operations and guiding 12 high-performing executives across multi-brand portfolios- Oversaw end-to-end production logistics—developing strategy, securing resources, aligning vendor contracts, and delivering final creative- Spearheaded creative concept development, translating business goals into briefs and assets for internal and external partners- Built and nurtured relationships with emerging and established talent, creative teams, and vendor networks- Served as a creative captain across retail, brand, and process functions—streamlining communication, elevating field knowledge, and embedding culture through strategic storytelling.Promoted 5+ team members through intentional development, coaching, and cross-functional exposure- Project-managed 4-day live events and national virtual meetings (Zoom/Teams), overseeing timelines, shipments, gifting, content development, and experience design- Integrated cultural insights and local trends to shape regional strategy and enhance relevance.

St. Ambrose University

Bachelor of Arts (BA), Business, Management and Marketing