Lauren Dekker

About Lauren Dekker

I am especially good at seeing the big picture—and the details, too. I revel in the challenge of understanding customers and translating opportunities into actionable growth-focused products and strategies. I enjoy leading teams to operate efficiently and effectively by marrying my skills in product management, operations, strategy and customer-centricity.In my current role, I lead and support the Product team responsible for our Corporate portfolio of 12+ proprietary data and analytics products coined \"Scout\" and \"Strategist.\" We partner directly with multiple functions including the CEO, Data Science, Engineering, Analytics, Sales, Customer Solutions and more. I am driven to support, develop and protect my team, while driving clarity and building efficiency and documentation cross-functionally. In my prior roles, I’ve partnered with clients on a variety of strategic initiatives, leveraging my experience in qualitative and quantitative research, product innovation and development, persona development, landscape and trend opportunity assessment and more. Along the way, I\'ve been a key part of the pitch team, partnering with the Sales org to drive clarity for potential customers and develop solutions and pitch collateral. I have experience working with a wide array of customers, from start-ups to regional players to Fortune 100 and 500 companies in categories including food & beverage, pet, pharmaceuticals/nutraceuticals, healthcare, automotive, entertainment/technology, communications and personal care goods.

Experience

1. Head of Product, Corporate Business

   Hundredx

   Sep 2023 — Present · Dallas, TX, US

   Key Achievements: • Led development of entire Corporate product portfolio, spanning 12+ products across 2 product suites. This product suite led us to land HundredX\'s largest-ever client contract. • Released over 110+ features in 12 months, including quick pivots based on internal and external user feedback; enhancements spanning an array of established and newly-launched data products throughout stages of product lifecycle. • Navigated all start-up product stages, from Ideation, Prototyping/MVP, Product-Market-fit, GTM and now Growth/Scaling. Day-to-day Responsibilities:• Lead product strategy and execution for the corporate product portfolio of 12+ proprietary data and analytics tools.• Define product vision and roadmap, ensuring alignment with evolving corporate, customer and internal needs and priorities.• Drive cross-functional collaboration and workstreams across engineering, data science, design and GTM teams to deliver high-impact products, features and quality control.• Set operational standards, including establishment of processes and documentation to support rapid delivery while maintaining high quality.• Develop collateral to aid sales force.• Partner with key internal and external stakeholders, from C-Suite down.• Coach and mentor team members to encourage culture of excellence, growth and balance.

Education

• Indiana University - Kelley School of Business

  Bachelor of Science (B.S.), Management

  2013 — 2017

• Indiana University - Kelley School of Business

  Bachelor of Science (B.S.), Professional Sales

  2013 — 2017

• Indiana University - Kelley School of Business

  Bachelor of Science (B.S.), Marketing

  2013 — 2017

Skills

• Time Management
• Personal Responsibility
• Keen Listener
• Product Innovation
• Social Networking
• Communication
• Dedication to Work
• Team Management
• Loyal
• Precise
• Dependable Team Player
• Equestrian
• Delegation
• Genuine
• Event Planning
• Quantitative Analytics
• Consumer Insight
• Microsoft Excel
• Determination
• Spanish
• Solution Implementation
• Management
• People Skills
• Influence Others
• Organization
• Leadership
• Brand Strategy
• Consideration
• Consistency