Lauren D.

Marketing Manager @Ck Group

In this role, I manage the marketing strategy and implementation for CK Group. My key responsibilities are: • Developing the marketing strategy for the company in line with company objectives • Co-ordinating marketing campaigns with sales activities • Overseeing the company’s marketing budget • Creation and publication of all marketing material in line with marketing plans • Planning and implementing promotional campaigns • Manage and improve lead generation campaigns, measuring results • Overall responsibility for brand management and corporate identity • Preparing online and print marketing campaigns • Monitoring and reporting on the effectiveness of marketing communications • SEO • Content marketing and digital ad campaigns