Lauren Crites

About Lauren Crites

I create memorable brand experiences that spark joy. For more than two decades, I have…

Experience

1. Creative Director Graphic Design

   Hello Happiness Design

   Nov 2015 — Present · Scottsdale, AZ, US

   At Hello Happiness Design, I specialize in event branding, print design, presentation design, and offer creative direction to teams.• When freelancing full-time, I handle over 75 projects a year, ranging from short-term one-offs to multi-month collaborations, delivering creative solutions for clients from Fortune 500 corporations to local businesses. • All my work comes through word of mouth or referrals, a testament to the quality and trust I build with clients. My work has increased brand engagement by an average of 30%, with a client satisfaction rate of 98%. I’ve also boosted event attendance by up to 25% through dynamic design activations, enhancing both brand visibility and audience interaction.• Owning Hello Happiness Design means I handle much more than just design work. I’m also deeply involved in business development, project management, client relations, accounting, and marketing. • These responsibilities underscore the scope of my role, allowing me to cultivate leadership skills and embrace the entrepreneurial spirit that drives my business forward. By managing each aspect, from initial client interactions to the final invoicing, I ensure that every project is executed seamlessly and reflects my commitment to both creative excellence and strategic business growth.Top Clients: Hidden Valley Ranch, MyFitnessPal, Onward Learning, Mutoh, Keap, Hartmann Studios, Inc, Decibel Events, CPG Events, Level5 Events, Touch Worldwide Events, Chedward, Flock of Pixels

Education

• Maryland Institute College of Art

  MPS

• The Maryland Institute College of Art

  BFA

• Rhode Island School of Design

  Pre-College

• Pratt Institute

  Coursework

• Marjory Stoneman Douglas High School

  High School Diploma

Skills

• Illustration
• Packaging Design
• Art Direction
• Newsletters
• User Interface Design
• Brochures
• Dreamweaver
• Illustrator
• Typography
• Interaction Design
• Brand Development
• Web Design
• Flash
• Marketing
• Annual Reports
• Email Marketing
• Trade Shows
• Adobe Acrobat
• Art
• Catalogs
• Social Media
• Online Marketing
• Software Packaging
• Posters
• Mac
• Adobe Creative Suite
• Logo Design
• E-Commerce
• Visual Communication
• Direct Mail
• Annual Report Design
• Graphic Design
• Branding & Identity
• Corporate Identity
• Social Media Marketing
• Collateral
• Packaging
• User Experience
• Graphics
• Environmental Graphics