Lauren Colalillo
Vice President of Sales @ Oboz Footwear | Go-to-Market Strategy
- Role
- Vice President of Sales at Oboz Footwear
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Lauren Colalillo
I am a dynamic sales leader known for driving significant growth in competitive landscapes, with a strong focus on the outdoor industry and sporting goods sector. I excel in developing and executing strategic plans to enhance revenue growth, profitability, and market share. My strategic foresight enables me to create clear vision by identifying market trends, analyzing competition, and collaborating effectively across teams to achieve company goals.As a forward-thinking strategist, I am adept at navigating the complexities within challenging and ever-changing environments. My approach combines visionary leadership with a hands-on ability to conceptualize long-term strategies. I leverage my expertise in marketplace, digital, in-store merchandising, and grassroots activation to innovate and drive sustainable growth within the total market landscape.I\'ve gained extensive experience in understanding market dynamics and competitive landscapes to evaluate growth opportunities and implement targeted strategies to capitalize on them. I excel in identifying and leveraging sales growth opportunities, driving revenue through effective management of product life- cycle.Central to my leadership philosophy is the empowerment of teams. I proactively recruit, coach, and mentor a high-performing sales force to support both seasonal and long-range business objectives. I am passionate about cultivating a culture of engagement, collaboration, and trust, while injecting a spirit of authenticity and fun into a collective pursuit of excellence.
Experience
Vice President of Sales
Jan 2025 — Present
At Oboz Footwear, I’ll be leveraging my expertise in strategic brand and sales development, commercial planning, and team leadership, all while working beside an incredibly passionate and talented team! My focus will include:• Leading & building high-performing teams • Creating strategies that inspire sales success• Strengthening brand presence in key markets• Streamlining operations for greater efficiency
Education
Arizona State University
Bachelor's degree, Mass Communication/Media Studies
2001 — 2006
Skills
- Sales Operations
- Customer Service
- Marketing
- Marketing Strategy
- Event Planning
- Account Management
- Business Development
- Retail
- Strategic Planning
- Sales Management
- Sales
- Management
- Footwear
- Sports
- Trade Shows
- Sports Marketing
- Sponsorship
- Sporting Goods
- Forecasting
- Tennis
- Merchandising
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