Lauren Cleland

About Lauren Cleland

I’m a destination marketing leader who thrives on pushing boundaries and reimagining how…

Experience

1. Director, Marketing & Data Intelligence

   Visit Savannah

   Mar 2022 — Present

   Responsible for leading all media buying & planning efforts for the organization, as well as overseeing the execution and implementation of successful internal advertising programs for Visit Savannah and Visit Tybee. In addition to their media-related duties, this individual is also tasked with providing regular reporting, analysis, and decision-making support to all levels of stakeholders throughout the organization- Develop and manage the annual advertising budgets for all owned brands (both leisure and non-leisure) and timeline to support business plan objectives- Develop and manage the annual budget for website production, agency support, tools, SEO, SEM, airport co-op and more- Serve as the primary contact for site tagging, ad trafficking, pixel creation, creative tag delivery, campaign strategy/execution, and reporting- Constantly be seeking out opportunities for new advertising tactics, strategies and improved ROAS- Manage internal revenue-generating advertising sales programs for Visit Savannah and Visit Tybee- Manage contract ad sales staffer and agency support- Lead strategy, standards, development, and ongoing optimization of all brands’ digital properties, including websites, microsites, social media networks, digital advertising, etc- Set annual goals and business plan objectives in concert with the VP of Communications & Marketing to drive incremental hotel and flight revenue- Present the team\'s work to key stakeholders and manage the pipeline/inflow of planned and ad hoc analytical requests from internal stakeholders- Maintain and enhance the team\'s reputation for delivering high-impact insights and recommendations through data storytelling- Setup and manage a variety of digital campaigns across tactics, while hitting or exceeding KPIs- Manage and oversee agency partners, like those handle advertising sales and internal trafficking systems, media buying support and ad hoc projects such as research studies, etc.

Education

• The University of Georgia

  B.A., Mass Communications

  2007 — 2011

• Grady College of Journalism and Mass Communication, University of Georgia

  Journalism , Mass Communication/Media Studies

  2007 — 2011

Skills

• Press Releases
• Social Media
• Newsletters
• Twitter
• Branding & Identity
• Social Networking
• Social Media Marketing
• Digital Media
• Public Relations
• Event Planning
• Pinterest
• Marketing Communications
• Blogging
• Event Marketing
• Youtube
• Magazines
• Facebook
• Advertising
• Media Relations
• Marketing
• Brand Awareness
• New Media
• Customer Satisfaction