Lauren Smith
Senior Marketing Manager | Brand Strategy + Partnerships
- Role
- Brand Marketing Manager at The Parking Spot
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Lauren Smith
I am a marketing leader with 6+ years of experience driving brand strategy, demand generation, and integrated campaigns across B2B and B2C environments. I lead high-impact marketing initiatives that connect brand, partnerships, and customer experience—owning strategy and execution across full-funnel campaigns, experiential activations, and go-to-market programs. I’ve managed $12M+ budgets and delivered measurable growth, in incremental revenue, engagement, and event reach and partner performance.My work spans brand positioning, integrated marketing, partnerships, and experiential strategy, with experience leading campaigns and programs for enterprise brands including Dell, VMware, and Intel. In addition to my marketing leadership, I oversee instructor development and training programs in the fitness space—building high-performing teams, driving engagement, and creating community-led experiences with 98% class capacity and record retention. I’m passionate about building brands that resonate, scaling programs that drive growth, and leading teams that deliver both creative and business impact.
Experience
Brand Marketing Manager
Feb 2024 — Present · Chicago, IL, US
Education
Charles University
Study Abroad, Communications, New Media + Journalism
University of Colorado Boulder
Bachelor of Arts - BA, Double Major in Journalism & Media Studies
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