Lauren I.

Lauren I.

Creative director. Brand voice & vision magician. Consumer psychic (kidding, sort of).

Role
Creative Director at thelab
Location
New York, NY, US
LinkedIn followers
500 followers

About Lauren I.

I make things—like deep and lasting connections between people and brands. I have an uncanny ability to know what people want before they do I specialize in: Extraordinary writing. Trend prediction. Tapping into emotion and creating desire. Bold, unforgettable brand creation and evolution. Fashion, beauty, lifestyle, food and beverage. Making you laugh.

Experience

  1. Creative Director

    thelab

    Aug 2025 — Present · New York, NY, US

    Creative direction for all things bouncy, squishy, glowy, & comfy. Actually, it\'s even better than it sounds.

Education

  • University of Mary Washington

    B.A, English, Linguistics, and Speech major

  • University of Massachusetts Amherst

    M.F.A, Creative Writing

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Lauren I. — Creative Director at thelab in New York, NY, US | Unifers