Laurence Tegen

Senior Commercial & Key Account Manager - too Faced @The Estée Lauder Companies Inc.

Paris, FR
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2024 — Present

Senior Commercial & Key Account Manager - too Faced @The Estée Lauder Companies Inc.

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Paris, FR

Developed Too Faced Business in 10 Markets: Germany, Austria, Switzerland, Netherlands, Belgium, Denmark, Sweden, Poland, Czech Republic and Croatia• Managed Country Manager for DACH and BNL, as well as recruited, lead, coached, developed and retained 20+ field force focused on driving retail.• Developed strong and durable partnership with Douglas and Sephora inclusive of Buyers, Category Managers, Social Media, Merchandising and Marketing teams.• Lead commercial negotiations with Douglas including brand expansion, cost share, counter space and location and new door opening.• Managed day-to-day operations ensuring a strong communication with management, HQ and cross-functional teams.• Maximised New Product lauches.Main Achievements:• Too Faced Retail Sales 2024 +39% in Germany,+14% in Benelux; delivering additional 2M€ Retail Sales

EDUCATION

N/A

WHU – Otto Beisheim School of Management

Business Administration and Management, General

1993 — 1995

Lycée Chaptal, Paris

classe préparatoire HEC voie générale

1985 — 1993

Institution Notre Dame, Sannois

Baccalauréat C

1995 — 1998

EDHEC Business School

Master's degree, Marketing/Marketing Management, General

SKILLS

MarketingProduct ManagementProduct DevelopmentMarket ResearchRetailStrategyDevelopment of Promotional MaterialsBrand ManagementCross-Functional Team LeadershipMarketing StrategyStrategic Brand PositioningSocial MediaSales PromotionManagementTaking New Products to MarketMedia PlanningDevelopment & Implementation of Marketing PlansSales Support ToolsMarketing ManagementMarket AnalysisFmcg

ABOUT LAURENCE TEGEN

International Marketing and Brand Management experience acquired across Selective and Consumer Goods markets. Track record of pioneering new ideas and concepts to grow brand & category shares : ° Strategic Marketing (brand positionning, brand values)° Products Development° Operational Marketing (marketing plans, PR, market research, POS activities)° Communication Strategy (ATL and BTL)° Team Management° Key Account Management° Commercial & Retail

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