Laurence Tegen
Senior Commercial & Key Account Manager - too Faced @The Estée Lauder Companies Inc.
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WORK HISTORY
Senior Commercial & Key Account Manager - too Faced @The Estée Lauder Companies Inc.
Paris, FR
Developed Too Faced Business in 10 Markets: Germany, Austria, Switzerland, Netherlands, Belgium, Denmark, Sweden, Poland, Czech Republic and Croatia• Managed Country Manager for DACH and BNL, as well as recruited, lead, coached, developed and retained 20+ field force focused on driving retail.• Developed strong and durable partnership with Douglas and Sephora inclusive of Buyers, Category Managers, Social Media, Merchandising and Marketing teams.• Lead commercial negotiations with Douglas including brand expansion, cost share, counter space and location and new door opening.• Managed day-to-day operations ensuring a strong communication with management, HQ and cross-functional teams.• Maximised New Product lauches.Main Achievements:• Too Faced Retail Sales 2024 +39% in Germany,+14% in Benelux; delivering additional 2M€ Retail Sales
EDUCATION
WHU – Otto Beisheim School of Management
Business Administration and Management, General
Lycée Chaptal, Paris
classe préparatoire HEC voie générale
Institution Notre Dame, Sannois
Baccalauréat C
EDHEC Business School
Master's degree, Marketing/Marketing Management, General
SKILLS
ABOUT LAURENCE TEGEN
International Marketing and Brand Management experience acquired across Selective and Consumer Goods markets. Track record of pioneering new ideas and concepts to grow brand & category shares : ° Strategic Marketing (brand positionning, brand values)° Products Development° Operational Marketing (marketing plans, PR, market research, POS activities)° Communication Strategy (ATL and BTL)° Team Management° Key Account Management° Commercial & Retail
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