Laurence Sotsky

About Laurence Sotsky

As a growth-focused CEO and serial entrepreneur, I specialize in building, scaling, and successfully exiting technology-driven businesses. I currently serve as CEO and Director of Incentify, where I lead a world-class team transforming how enterprises unlock and maximize the value of credits, grants, and incentives. Our AI-powered SaaS platform serves a wide spectrum of clients—from Fortune 100s like Amazon, Cargill, and Paramount to innovative mid-market companies—delivering measurable ROI and strategic advantage.With a proven track record of founding and leading multiple companies through hypergrowth and acquisition, I bring deep expertise across AI, fintech, B2B SaaS, cloud infrastructure, and enterprise sales. At Incentify, I led the development of a private LLM (Large Language Model) built specifically for the incentive and credit space a first-of-its-kind capability that dramatically enhanced compliance, discovery, and ROI modeling. This innovation played a central role in closing multiple eight-figure enterprise deals, fundamentally reshaping how corporations engage with the incentive ecosystem.Prior to Incentify, I was the Founder & CEO of Hopscotch, a pioneering mobile engagement platform for sports, venues, and live events. Before that, I led Wilshire Axon, a 150-person digital innovation firm and incubator delivering cutting-edge solutions at the intersection of media and technology.My foundation in strategic execution was shaped by early roles at Deloitte Consulting and Accenture, where I advised global clients on transformation, operations, and market expansion. I hold a dual degree in Economics and Chemistry from Claremont McKenna College—bringing a rare combination of analytical rigor and business acumen to every leadership role.Beyond operations, I have led multiple successful fundraising rounds from top-tier VC and PE firms, orchestrated three exits, and built cross-border teams and go-to-market strategies with global impact. I thrive in environments that demand vision, velocity, and results - especially those backed by private equity looking to scale, professionalize, or reposition an asset for maximum value.

Experience

1. CEO & Director

   Incentify

   Jun 2019 — Present · El Segundo, CA, US

   Incentify is the world\'s most powerful tax credit & incentive platform, dedicated to realizing the transformative potential of C&I. As the only SaaS platform dedicated to C&I, Incentify plays a direct role in optimizing and growing portfolios for organizations with significant tax considerations. We have thousands of customers from the largest company in the world (Amazon) and the largest private company in the world (Cargill), to mom and pop shops on every Main Street in North America. Moreover, and as a result of the nature of C&I itself, Incentify is proud to be a part of the effort to repair the public-private alignment such that real communities prosper and survive.Through the more than in C&I managed on Incentify and hundreds of millions of new C&I discovered, organizations have been able to achieve significant community impact in concert with considerable bottom line improvement. These impacts include- jobs created at a mean salary of More than in local business revenue created- Nearly in corporate tax revenue for states created- Over in sales tax revenue for local jurisdictions created- 1.1 million tons of CO2 diverted- affordable residences created- 3,300 formerly incarcerated individuals gainfully employed- Significant contributions to solar technology developmentOur platform is useful to all organizations (both large and small). Our mission affects each and every person alive today and cuts to the core of the cooperation between the public and private sectors. Our mission is to make you believe in C&I. Founded in 2012, Incentify works with companies of all sizes including Cargill, CBS, 20th Century Fox, Sony Pictures Entertainment, Tyson Foods, International Paper, and many more. Incentify is headquartered in a brand new building in El Segundo, CA. To learn more about us, go to

Education

• Claremont McKenna College

  BA, Economics, Chemistry