Laurence Jarrett-Kerr
Founder - Soul Farm & Food Barn (Voluntary Work) @Soul Farm
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WORK HISTORY
Founder - Soul Farm & Food Barn (Voluntary Work) @Soul Farm
Soul Farm – Seeking BalanceIn 2018, what started as a side hustle alongside my marketing work quickly became something much bigger. I had no idea it would ignite a deep love for the land, the soil, and most importantly, equity in the food system. At Soul Farm, we operate on a sliding scale payment model, driven by the belief that organic food should be accessible to everyone.Flexing my entrepreneurial and strategic muscles, I oversee- Strategic growth & brand management- Marketing, customer retention, and communications- Fundraising & investment pitches- Operational delivery & community engagementI scaled the business to deliver 150 veg boxes weekly in the Falmouth area and built relationships with hospitality businesses, generating £300K+ in annual revenue.To fuel our growth, I spearheaded fundraising efforts, successfully securing £350K in investment, a critical step in expanding operations and strengthening our mission.The Food Barn – Spotting a local needIn response to the COVID-19 pandemic, I co-founded The Food Barn Tregew to help local food producers connect directly with their community. Seeing a gap in the local food system, I led the product strategy and marketing efforts, shaping the vision for what is now a thriving market.The Food Barn now welcomes 500 to 600 visitors weekly, supporting 25 to 35 independent traders. Our evening markets have become a standout success, significantly boosting revenue for both the business and our traders, while creating a vibrant hub for local food culture.
EDUCATION
D&AD
Advertising Workshop
University College Falmouth
Creative Advertising, advertising, design
D&AD
Digital Workshop
University of Exeter
Geography, Human Geography
Falmouth University
PG Dip Creative Advertising, Advertising
SKILLS
ABOUT LAURENCE JARRETT-KERR
For over two decades, I’ve worked where ideas meet action, helping brands grow through…
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