Laurence Hooper
Connecting people with the legal help they need
- Role
- Marketing Principal at The Employment Law Group, P.C
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Laurence Hooper
Seasoned online strategist with 20+ years of product development, business development,…
Experience
Marketing Principal
Feb 2013 — Present · Washington, DC, US
TELG represents employees who challenge injustice and wrongdoing in the workplace» Revamped online client recruitment with strong focus on end-to-end measurement and A/B testing» Moved Web site to open platform, resulting in lower costs and easier updating» Wrote press releases; wrote talking points for media interviews; ghost-wrote articles for mainstream media and legal outlets» Oversaw production of client testimonial videos» Wrote for and edited firm\'s legal blogs
Skills
- Management
- Entrepreneurship
- Negotiation
- Online Marketing
- Editing
- Mobile Devices
- Digital Media
- Strategic Partnerships
- New Media
- Blogging
- Analysis
- Nonprofits
- Product Management
- Social Media
- Strategy
- Start-Ups
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