Lauren Pare

Head of Digital Product Innovation & Category Management @The Globe and Mail

Toronto, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2022 — Present

Head of Digital Product Innovation & Category Management @The Globe and Mail

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Lead digital innovation and category strategy across The Globe and Mail’s revenue organization. Architect and execute high-impact product strategies to unlock new digital revenue streams.Drive business growth by identifying emerging opportunities and delivering innovative, data-informed digital solutions.Lead a multidisciplinary team of category and product managers, overseeing product vision, roadmaps, and lifecycle management.Foster strategic partnerships and evaluate 3rd-party vendors to integrate differentiated digital products.Partner across digital development, UX, insights, sales, marketing, ad tech, and data teams to ensure alignment and executional excellence.Equip sales teams with tools, positioning, and training to maximize monetization of digital offerings.

EDUCATION

N/A

George Brown Polytechnic

Graphic Design, Graphic Design

N/A

George Brown Polytechnic

Sport and Event Marketing

SKILLS

Social MediaInteractive StrategyOnline PublishingDigital MarketingDigital MediaBrand DevelopmentMobile MarketingGraphic DesignStrategic PartnershipsMedia PlanningNew MediaSponsorshipDigital StrategyAdvertisingSocial NetworkingInteractive MarketingCreative DirectionCrmOnline AdvertisingTelevisionBrand ManagementStrategyMarketingMobile DevicesContent StrategyMarketing ManagementInteractive AdvertisingPublic RelationsSocial Media MarketingIntegrated MarketingMarketing StrategySalesLeadershipManagementOnline MarketingMarketing CommunicationsBroadcastStrategic PlanningCustomer Relationship Management (Crm)

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Lauren Pare — Head of Digital Product Innovation & Category Management at The Globe and Mail in Toronto, CA | Unifers