Lauren Carel
Web Performance and Optimization Team Lead, Marketing @Bloomberg
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WORK HISTORY
Web Performance and Optimization Team Lead, Marketing @Bloomberg
New York, NY, US
Key areas of oversight:*Web Strategy & Roadmap: Owns web strategy including site architecture, governance, and roadmap while supporting day-to-day operations and execution. Translate business goals into tactical site priorities. Set framework for multiple website migrations.*Optimization & Experimentation: Owns site optimization, A/B testing, and personalization efforts to measurably improve performance, user experience, and conversion across key web journeys. *SEO Ownership: Owners, develops, and executes SEO/GEO/AIO strategy, including implementing known best practices and introducing evolved techniques for GenAI crawlers to improve discoverability, organic traffic, conversion, and content authority.*Analytics & Reporting: Owns and manages full reporting suite including dashboards and performance reports to track user behavior, conversion funnels, and engagement metrics to drive insight-led decisions.
EDUCATION
Albert A. List College, The Jewish Theological Seminary
Bachelor of Arts, Modern Jewish Studies; Hebrew
Jack M. Barrack Hebrew Academy formerly Akiba Hebrew Academy¸
High School Diploma
Baruch College
Master of Business Administration (M.B.A.), Marketing
Rothberg International School, The Hebrew University of Jerusalem
Study Abroad, History
Barnard College, Columbia University
Bachelor of Arts, Psychology
SKILLS
ABOUT LAUREN CAREL
A digital marketing professional and strategist with over 15 years of experience in fostering enhanced success in web and media brand management. Strong background in SEO, content strategy, analytics and reporting, lead gen, brand development, and web presence maturation. Extensive experience at digital advertising agencies, in-house SEO teams, and an SEO SaaS company. Currently the Director of Website Performance & Optimization at Bloomberg LP. Provided strategic guidance and tactical planning to a variety of enterprise clients across finance/fintech, retail, apparel, technology, telcom, customer service, and other SaaS industries. Strategic efforts leverage digital analytics, organic search and keyword research, content strategy and writing, competitive analysis, lead gen strategy, information architecture strategy, measurement planning, website redesign strategy, site tagging, SEM, and social media and email marketing. Strong experience in roles of data visualization, creative analytics and insight generation, content management, brand messaging, lead gen, organizational development, and team building. Holds an MBA from Zicklin School of Business, Baruch College and bachelor degrees from Barnard College, Columbia University and the Jewish Theological Seminary of America.
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