Lauren Urchick

About Lauren Urchick

My professional background is in creating original content, managing on- and off-line…

Experience

1. Senior Manager, Executive & Internal Communications (Corporate Affairs)

   Hilton

   Apr 2023 — Present · McLean, VA, US

   Lead development and execution of annual communications strategies for Hilton’s EVP of Corporate Affairs, Travel with Purpose (Hilton’s industry-leading ESG strategy), and the Hilton Global Foundation, aligning with stakeholders across a matrix organization- Drive increased awareness of ESG and government affairs priorities among hotel owners, investors, Team Members, and guests- Led refreshed “Travel with Purpose Week” strategy to record success, resulting in 30% internal content engagement (+20 ppts to platform benchmark), 286% YoY increase in intranet content views, social impressions, and 31% YoY increase in logged Team Member volunteer hours- Manage five external agencies for creative projects including video production, presentation development, and content creation- Create executive presentations, speeches, social media content, internal/external messages, talking points, and event briefings in support of KSPs and alignment with corporate narrative.

Skills

• Graphic Design
• Event Planning
• Advertising
• Photoshop
• Copywriting
• Web Design
• Journalism
• Marketing Communications
• Illustrator
• Strategic Marketing
• Event Management
• Digital Marketing
• Social Media Marketing
• Project Management
• Editing
• Community Engagement
• Marketing Strategy
• Marketing
• Writing
• Online Reputation Management
• Blogging
• Adobe Creative Suite
• Logo Design
• Customer Service
• Integrated Marketing
• New Media
• Social Media
• Microsoft Office
• SEO
• Presentations
• Indesign
• Leadership
• Photography
• Corporate Social Responsibility