Lauren H.
Brand Manager @Deloitte
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WORK HISTORY
Brand Manager @Deloitte
Responsible for driving Deloitte’s firmwide brand strategy, shaping how colleagues and clients experience the brand across every touchpoint. I align global masterbrand and talent positioning with UK-specific initiatives to strengthen talent and colleague engagement and client perception.Responsible for helping set the direction of our UK brand proposition, and bringing our brand to life through multiple touchpoints (talent, employer, client, consumer) internally and externally. Working closely with agency partners and internal marketeers across all business functions to align complex activity and partner relationships to our brand. I\'m always searching to get under the skin of the strategies of our functions and deliver compelling brand and marketing activity which brings their purpose to life for their audiences.Developed Deloitte’s Agency Collaboration Day, uniting 40+ agency partners to foster alignment, share brand insights, and strengthen integrated working practices. Built trusted, collaborative relationships across internal teams and external agencies to deliver strategic, audience-first campaigns - encouraging a “story before telling” mindset and pushing partners to think beyond the expected to unlock bold, distinctive creative. Support non-marketing teams to maximise agency partnerships, providing brand architecture expertise and consultancy on briefing and execution across complex brand challenges. Manage key agency relationships across the firm, managing performance through solid communication practices and QBRs, and consistently encouraging agencies to push creative boundaries to elevate brand distinctiveness.
EDUCATION
Bournemouth University
BA (Hons), Retail Marketing and Management
ABOUT LAUREN H.
With over 13 years experience leading and delivering brand and marketing strategy across…
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