Lauren Binnert

About Lauren Binnert

Versatile and driven professional with a strong background in international education and grassroots development, now leading sales and operations strategy within the wine industry. Currently serving as Sales & Operations Manager at Keuka Spring Vineyards, where I oversee multi-channel sales performance, wine club strategy, wholesale relationships, and day-to-day operational execution. I bring a cross-functional approach to my work, combining strategic thinking with hands-on implementation. My experience spans project management, partnership development, and data-informed decision-making, with a focus on driving revenue growth, improving operational efficiency, and enhancing customer and member experiences. Known for strong organizational skills, adaptability, and collaborative leadership, I thrive in dynamic environments that require both big-picture vision and attention to detail. I am passionate about building systems that work, developing meaningful partnerships, and creating experiences that bring people together. Bilingual in English and Spanish, with a deep appreciation for working across cultures and connecting with diverse communities.

Experience

1. Sales & Operations Manager

   Keuka Spring Vineyards

   Jul 2020 — Present

   I lead cross-functional sales and operational strategy for a family-owned Finger Lakes winery, overseeing performance across direct-to-consumer, wine club, wholesale, and hospitality channels. My role focuses on driving revenue growth, improving operational efficiency, and delivering exceptional guest and member experiences.I manage wine club operations end-to-end, including release strategy, member communications, retention initiatives, and fulfillment logistics, leveraging platforms like Commerce7 and Enolytics to inform decision-making. I also oversee wholesale relationships and distribution logistics, working closely with retail and restaurant partners while identifying opportunities for market expansion.On the operations side, I develop and implement systems and SOPs across shipping, inventory, and staffing to streamline workflows and reduce costs. I collaborate with internal teams and external vendors to support packaging, compliance, and product launches, including label development and TTB approvals.Additionally, I contribute to brand strategy and marketing efforts through customer communications, sales materials, and event programming. I play an active role in planning and executing on-site and off-site events, evaluating performance, and refining our approach to maximize impact.As a team leader, I support staff training and development while fostering a hospitality-driven culture rooted in education, connection, and delivering memorable wine experiences.

Education

• Máximo Nivel

  TEFL/TESOL Certification, Teaching English as a Second or Foreign Language

  2016 — 2016

• Hammondsport Central School

  High School

  2007 — 2013

• Binghamton University

  Bachelor of Arts (B.A.), Psychology and Spanish, Minors in Education and Global Studies

  2013 — 2017

• Universidad Nacional de Córdoba

  Spanish

  2016 — 2016

Skills

• Spss
• Customer Service
• Organization Skills
• Student Affairs
• Microsoft Excel
• Powerpoint
• Higher Education
• Peer Mentoring
• Spanish
• Teaching English as a Second Language
• Student Development
• Teamwork
• Academic Advising
• Public Speaking
• Microsoft Word
• Leadership
• English Teaching
• Student Leadership
• Teaching English as a Foreign Language
• Social Media
• Communication
• Microsoft Office