Lauren Benton

Lead-to-Cash & GTM Transformation Leader | Process, Systems and Alignment

Role
Solutions Architect at NeuraFlash
Location
Roswell, GA, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Lauren Benton

I build the revenue systems and operational frameworks that help businesses scale — aligning strategy, process, and technology across the full Lead-to-Cash lifecycle.With 10+ years in Revenue Operations, I\'ve led GTM transformations, consolidated platforms across acquisitions, and partnered with C-suite and functional leaders to turn complex business requirements into standardized, scalable workflows. My work spans Sales, Marketing, Finance, CS, and Operations — connecting the dots between teams and systems so revenue processes actually stick.Where I specialize: End-to-end Lead-to-Cash transformation across Sales Cloud, Revenue Cloud, CPQ, and CLM GTM process design and cross-functional alignment at scale Platform consolidation across acquired and merged entities Organizational change management and adoption strategies that drive results Team leadership, including global and distributed resourcesI\'m passionate about building clarity where there\'s complexity — and creating the infrastructure revenue teams need to perform at their best.

Experience

  1. Solutions Architect

    NeuraFlash

    Mar 2025 — Present

    Directed enterprise revenue operations and GTM transformation strategy across complex Lead-to-Cash programs spanning Sales Cloud, Revenue Cloud, and incentive compensation platforms. Served as strategic advisor to C-suite and senior revenue leaders, aligning platform design with business strategy and driving adoption of scalable revenue workflows. Led and mentored a team of direct reports including international resources, establishing operational standards and building organizational capability- Earned three 5-star ratings for driving business transformation across complex, cross-functional revenue operations initiatives- Promoted twice within three months, reflecting leadership impact and ability to drive outcomes at scale.

Education

  • Georgia State University

    Bachelor of Arts, Psychology

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Lauren Benton — Solutions Architect at NeuraFlash in Roswell, GA, US | Unifers