Lauren Beerling
Group Director of Performance Media
- Role
- Group Director, Performance Media at Collective Measures Media & Analytics
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Lauren Beerling
As Group Director of Performance Media at Collective Measures, I guide strategy across Paid Search, Paid Social, and Retail Media. My work blends analytics with curiosity: I see search data as modern-day anthropology, and I love uncovering the story between what people search for and the actions they take online. In 2019, I was recognized as a 32 Under 32 award winner for my leadership and impact in the industry. I earned my BA in Advertising & Public Relations with a minor in Marketing from The College of St. Scholastica, graduating cum laude in 2012.Today, I’m recognized as a data-driven media leader passionate about turning analytics into actionable insights that fuel growth
Experience
Group Director, Performance Media
Collective Measures Media & Analytics
Jun 2025 — Present
Education
The College of St. Scholastica
BA, Advertising and Public Relations, Minor in Marketing
2008 — 2012
Skills
- Social Media
- Advertising
- Event Planning
- Event Management
- Public Relations
- Social Media Marketing
- Marketing Communications
- Digital Marketing
- Social Networking
- Sales
- Account Management
- Indesign
- Customer Service
- SEO
- SEO Copywriting
- Sem
- Google Analytics
- Google Adwords
- Photoshop
- Blogging
- Newsletters
- Copywriting
- Marketing
- Ppc
- Online Advertising
- Pay Per Click (Ppc)
- Search Engine Marketing (Sem)
- Search Engine Optimization (SEO)
- Online Marketing
- Search Advertising
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