Lauren Mahmoud
Video Content Strategist @Achievers
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WORK HISTORY
Video Content Strategist @Achievers
Toronto, ON, CA
Developing video strategies and delivering video assets for marketing campaigns across various channels (SEM ads, SEO initiatives, email blasts, field events).• Creating high production-value content with little to no budget, using lighting and film experience to pre-plan, film, and edit videos in-house.• Revamping Achievers\' YouTube channel with new video uploads and updating assets to grow the channel organically through effective SEO practices.• Cultivating and expanding Achievers\' online community (LinkedIn, Twitter, and Instagram) by creating and posting engaging video clips that highlight thought leadership excerpts, entertaining content, employee experiences.• Establishing a comprehensive video library for easy access by all.• Working with venders when necessary to ensure video goals are achieved.
EDUCATION
Humber College
Advanced Diploma, Film and Television Production
Humber College
Bachelor of Commerce (B.Com.), Digital Business Management
DeGroote School of Business - McMaster University
Master of Business Administration - MBA
SKILLS
ABOUT LAUREN MAHMOUD
My career is built at the intersection of business strategy and visual storytelling. With a background spanning digital marketing agencies, HRTech startups, and formal filmmaking, I’ve mastered the art of brand growth. This dual foundation allows me to approach every project as both a strategist and a creator.Currently, I lead video content strategy at Achievers, where I help translate employee recognition into compelling narratives. I believe every frame should have a purpose and every strategy should have a soul.
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