Lauren Antone

About Lauren Antone

An accomplished tech-savvy marketer with a knack for driving cross-function engagement…

Experience

1. International Marketing Specialist

   Wolters Kluwer

   Feb 2023 — Present · Boston, MA, US

   Develops and executes worldwide individual subscriber acquisition programs that drive conversions through digital marketing and direct mail, and assists in expanding the Global Society Partner Program.• Develops and manages international digital marketing efforts to include email, banner ads, social media ads and pixels, real-time personalization, predictive content, and other online advertising/e-commerce efforts.• Creates and implements international direct mail campaigns, promoting new product features, specialties, and payment options. • Assists with the Global Society Partner Program marketing initiatives by drafting and reviewing marketing copy, coordinating promotional offers, drafting partner contracts, and assisting with partner communications and presentations.• Manages monthly reports and makes actionable recommendations based on KPIs to increase response and improve ROI.• Conducts comprehensive primary research on assigned markets to better understand and capitalize on areas of opportunity, develop market personas, and improve localized messaging in future campaigns.

Skills

• Adobe Creative Suite
• Customer Service
• Advertising
• Editing
• People Skills
• Teamwork
• Photography
• Social Media Marketing
• Organization Skills
• Telephone Skills
• Weebly
• Powerpoint
• Microsoft Excel
• Event Planning
• Blogging
• Research
• Facebook
• Prezi
• Marketing
• Social Networking
• Microsoft Word
• Friendly Personality
• Communication
• Photoshop
• Leadership
• Sony Vegas Video
• Interpersonal Communication Abilities
• Public Speaking
• Social Media
• Microsoft Office
• Critical Thinking
• Management
• Public Relations
• Creative Writing
• Wordpress
• Time Management
• Cashiering