Lauren Allen McFadden
Programmatic Media Expert | Driving Revenue Growth & Client Partnerships in Ad Tech
- Role
- Ad Tech Account Executive, Amazon Ads at Amazon
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lauren Allen McFadden
With over 10 years of experience in digital advertising, I specialize in programmatic media buying and driving growth. At Google, I contributed to key initiatives, including mitigating revenue churn, driving significant growth on DV360, and facilitating a seamless transition to a self-service media buying model. My efforts have supported client retention, growth, and autonomy while enhancing agency expertise through impactful YouTube training series. My professional mission is to empower businesses with innovative advertising solutions by leveraging skills in account development, business development, and executive leadership. I am passionate about fostering meaningful client partnerships and enabling organizations to achieve measurable success in the evolving ad tech landscape.
Experience
Ad Tech Account Executive, Amazon Ads
Dec 2025 — Present · Los Angeles, CA, US
Education
University of Dayton
Master of Arts, Communication
University of Dayton
Bachelor of Arts - BA, Communication Management
Mount Notre Dame High School
High School Diploma
Skills
- Sourcing
- Research
- Recruiting
- Time Management
- Training
- Microsoft Word
- Salesforce.com
- Management
- Public Speaking
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Event Planning
- Marketing Communications
- Microsoft Powerpoint
- Spss
- Customer Service
- Marketing
- Data Analysis
- Microsoft Office
- Executive Search
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