Lauren Allen

About Lauren Allen

Dynamic Marketing Strategist with a rich tapestry of nearly 15 years\' experience spanning live events, hospitality, and education industries. Recognized for orchestrating numerous impactful paid and organic social media campaigns across Meta and Twitter platforms, driving engagement and amplifying brand presence.Having earned an MBA in Sports & Entertainment Management, I seamlessly integrate innovative digital strategies with traditional marketing approaches to craft compelling narratives that resonate with diverse audiences. From email marketing to online community management, digital and print content curation to strategic event organization and ticketing, my skill set encompasses the full spectrum of marketing disciplines.My approach is both creative and data-driven, leveraging insights derived from rigorous strategic data analysis to identify key performance indicators essential for success. With a proven track record of boosting ROI, I thrive in independent environments while also valuing the power of collaboration and teamwork.

Experience

1. Director of Customer & Partnership Marketing

   Teachstone

   Jun 2024 — Present · Charlottesville, VA, US

   Led the development and execution of marketing programs to support and expand customer engagement, focusing on enterprise clients like U.S. Army Child Youth Services, Chicago Department of Family & Support Services, and Florida Department of Early Learning. Quickly expanded scope to include Marketing Operations, covering CRM management, lead flow processes, and automation strategies for scalable, data-driven outcomes.Lead Flow Optimization: Built a new lead flow system and automated workflows, resulting in a 20% opportunity conversion rate and influencing $1M+ in revenue within 6 months. For the first time, marketing impact could be tied to revenue.Landing Page Development: Designed and launched custom resource and registration pages for clients like U.S. Army Child Youth Services, California Department of Education, and Florida DEL, boosting engagement and contract utilization.Email Campaign Optimization: Improved enterprise email campaigns with a 65% increase in open rates, 84.41% increase in click-through rates, and 3.7% improvement in deliverability through data analysis, segmentation, A/B testing, and redesign.CRM Overhaul & Data Cleanup: Led overhaul of HubSpot CRM, cleaning records and removing invalid contacts, improving data integrity and marketing automation.Cross-functional Leadership: Partnered with Marketing, Sales, Product, Implementation, and Client Services to optimize processes and ensure alignment in campaign execution and client success.Customer Insights & Strategic Targeting: Led Teachstone’s first LTV and churn analysis to uncover trends in product usage, account type, and geographic clusters among high-value clients.Tools & Technologies:CRM & Marketing Automation: HubSpot, SalesforceEmail Marketing & Campaigns: HubSpot Email, A/B Testing, Data SegmentationProject Management & Collaboration: Asana, SlackData Analysis & Reporting: HubSpot Analytics, BigCommerce, Excel

Education

• Cornell University

  Certificate Program, Marketing Analytics

• Hofstra University

  Master of Business Administration (M.B.A.), Sports and Entertainment Management

• Binghamton University School of Management

  Bachelor’s Degree, Management with a Concentration in Marketing

Skills

• Brand Management
• Content Strategy
• Marketing Strategy
• Social Media
• Entertainment
• Windows Movie Maker
• Strategy
• Entertainment Marketing
• Online Marketing
• Social Media Blogging
• Digital Music Marketing
• Market Research
• Sprout Social
• Wordpress
• Digital Marketing
• Advertising
• Public Relations
• Event Ticketing
• Blogging
• Microsoft Excel
• Powerpoint
• Twitter Analytics
• Social Networking
• Event Management
• Digital Strategy
• Social Media Marketing
• Management
• Retail
• Twitter
• Ticketfly
• Leadership
• Marketing Research
• Marketing Communications
• Facebook
• Marketing
• Ticketweb
• Flavorus
• Event Planning
• Facebook Insights
• Customer Service