Lauren Rybacki

About Lauren Rybacki

Progress over perfection\" has been a critical tenet of my success as a brand and product marketer throughout my career. I believe in continuously moving forward in order to build something great, be it a brand, an integrated marketing strategy, or a top-performing team—this is where I thrive and excel.As a senior brand and product marketing leader with over 20 years of experience, I have a broad range of experience in consumer- and business-facing integrated marketing planning and implementation. Throughout my career, I have honed my skills in uncovering rich consumer insights, developing measurable brand and marketing strategies that tell a cohesive story through all content and across all touchpoints, and executing successful cross-channel communication plans.With a proven track record and passion for building teams, I have had the opportunity to work with brands and businesses across B2B, B2C, and B2B2C categories, including Amazon, Echo, Alexa, Zillow, Acer, Microsoft, Capital One, and Levi’s. This breadth of experience in my career has allowed me to develop expertise in brand and product marketing, traditional and digital media, integrated campaign development, social media content and strategy, brand partnerships and integrations, and customer loyalty communications.

Experience

1. Director of Brand Strategy

   Lumen Technologies

   Jan 2024 — Present

Education

• Colgate University

  Bachelor of Arts (BA), Peace Studies and Sociology