Lauren Ward
Head of Product @Fanbase
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WORK HISTORY
Head of Product @Fanbase
Atlanta, GA, US
First and only product hire; developed 6mo and 2 year vision + associated company roadmaps• Successfully built and implemented 0 to 1 product organization framework, team processes, and operational monitoring systems• Spearheaded product strategy for creator monetization tools, launching new subscription and tipping features that increased average creator revenue by 35% MoM while scaling adoption across 100K+ MAU• Developed and implemented data-driven growth experiments to improve the first user experience (i.e. creator subscription/revenue models, onboarding flows, and content distribution algorithms) resulting in 20% lift in retention within 90 days• Identified and prioritized fixes for 6 key points of UI friction that, when fixed, are estimated to increase 1d retention by 15% and 7d retention by 6%
EDUCATION
University of Michigan - Stephen M. Ross School of Business
Bachelor of Business Administration - BBA
University of Southern California
Master of Science - MS, Integrated Design, Business, and Technology
International Academy
High School Diploma, International Baccalaureate Diploma Programme
ABOUT LAUREN WARD
I started in Product Management at Meta, focused on ideating, strategizing, and launching new products. While completing my Master\'s of Science from USC in design, I supported development and numerous launches for Facebook and Instagram Reels & Stories. I also have career experience in consulting and program management across several industries, specifically FinTech and crypto (ask me more!) and I love thinking of creative ways to solve new problems.
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