Lauren Verhelst
Senior Account Strategist @Snow Commerce, Inc
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WORK HISTORY
Senior Account Strategist @Snow Commerce, Inc
Cincinnati, OH, US
Manage 10+ eCommerce programs across Shopify, Amazon, and TikTok, generating $40M+ in annual net product sales for a portfolio of brands including, but not limited to, Netflix, NBCUniversal, Disney, and Warner Bros. Discovery- Develop and maintain revenue models, product roadmaps, and integrated marketing calendars; conduct weekly performance reviews and adjust strategies to exceed sales projections- Serve as primary point of contact for client portfolio, advising on branded store operations and distribution strategies across sales channels- Oversee day-to-day business execution, including product launches, campaign rollouts, client communications, and delivery of clear, actionable performance reporting- Lead and coordinate the workload of 10+ cross-functional team members, ensuring all client, marketing, and product deliverables are completed on time and within budget- Leverage Shopify Reports, Google Analytics, and Looker Studio dashboards to analyze campaign performance, inform shop strategy, optimize promotions, and identify site enhancements.
EDUCATION
College of Charleston
Bachelor of Science - BS, Marketing
Florence University of the Arts
Graphic Design
ABOUT LAUREN VERHELST
As an Account Strategist at Snow Commerce, Inc, I lead eCommerce programs across Shopify, Amazon, and TikTok for top entertainment brands. I partner with marketing, product development and licensing teams to build product roadmaps, drive revenue strategy, and execute high-performing digital campaigns.With a B.S. in Marketing from the College of Charleston, I bring a mix of creative thinking, data-driven insight, and strong client partnership to every project. I am passionate about growing brands at the intersection of eCommerce, entertainment, and lifestyle.Let’s connect!
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