Lauren Mauldin

About Lauren Mauldin

With over a decade of experience in content strategy and digital marketing, I have driven strategic growth through engaging content, SEO optimization, and user-centered design. I specialize in optimizing creative content development by making data-based decisions meticulous analysis and of web and performance metrics. My career spans roles that have allowed me to push the boundaries of traditional B2B content—instead focusing on \"Business to Individual\" in creative content development across various industries, including technology, manufacturing, publishing, and gaming.I bring a robust skill set in content marketing and can project manage a campaign from strategic development to production. I am an expert writer who can elevate brand positioning and boost user engagement through narrative storytelling. My leadership at The Plaid Horse, a lifestyle magazine with an online content hub and a large social media presence, created a 941% increase in user engagement over a 22-month period, demonstrating my capability to manage editorial, a mixed team of writers and contractors, and targeted content to specific audiences. Optimizing for SEO/SEM is a key element of my digital marketing initiatives. At NI, I manage the SEO content editorial calendar to target keywords and topics based on business unit stakeholder prioritization, coordinate article writing and briefs from agencies, project manage publication of content and amplification, and report success metrics. My work at KingsIsle Entertainment involved executing technical SEO optimizations to improve keyword rankings. Following my campaigns as a project manager, I coordinate cross-functional projects that connect stakeholders across marketing to produce content with user-centric design principles and digital marketing best practices. Staying at the forefront of technology, I lead generative AI for marketing initiatives at NI and conduct training to leverage innovative technology with practical marketing applications to boost productivity and engagement.

Experience

1. Online Editor

   The Plaid Horse

   Jul 2025 — Present

Education

• Texas State University

  Master of Arts - MA, Mental Health Counseling/Counselor

• North Carolina State University

  English, English, Education, Creative Writing

  2003 — 2007

• University of California, Riverside

  Master of Fine Arts - MFA, Creative Writing

  2017 — 2019

Skills

• Google Analytics
• Copywriting
• Blogging Software
• Team Management
• Branding & Identity
• Html
• SEO
• Advanced Css
• Editing
• Layout
• Vector Illustration
• Wordpress
• Advertising
• Creative Writing
• Blogging
• Writing
• Content Marketing
• User Interface Design
• Usability Design
• Usability Engineering
• Logo Design
• Facebook
• Marketing
• Email Marketing
• Graphics
• Html + Css
• Photography
• Content Management
• Adobe Creative Suite