Lauren Turgeon Gillen

Agency Owner @Momentum Worldwide

Charleston, SC, US

After gaining hands-on experience at boutique marketing agencies and leading event production for Charleston Wine + Food, I launched The Collaborative Co. to support brands through freelance and consulting work. This role has allowed me to partner with clients across industries and growth stages, offering strategic support in marketing, operations, and brand development. I bring a balance of big-picture thinking and tactical execution—building campaigns, optimizing workflows, and producing creative content that drives measurable results.Notable Clients & Experience- Produced a branded video series for BRP’s Sea-Doo featuring F1 driver Daniel Ricciardo and influencer Vic Blends, aligning with brand goals and engagement strategies- Managed a six-figure budget and full production for a week-long photo/video campaign for the City of Winston-Salem—54 talent, 30 locations, and a robust library of assets for digital, print, and tourism use- Led creative production, shoots, and events for brands like Budweiser, UrbanStems, Gildan, Callie’s Hot Little Biscuit, Teremana Tequila, Blade & Bow, Auberge Resorts, and Panther National- Spearheaded the rebrand of Blender Bombs to The Bomb Co—managing website, packaging, social strategy, and brand voice, translating the founder’s vision into a cohesive identity- Contributed to The Bomb Co.’s $3M capital raise through marketing strategy and investor-facing brand storytelling- Served as Agency of Record for Charleston Heating + Air and Charleston Roofs + Windows—doubling CRW’s revenue and helping CHA surpass $5M annually. Directed brand development, creative execution, and cross-channel advertising. Enhanced SEO/SEM, UX, and online reviews by 100%+ via proactive reputation management. Introduced new tools (e.g, texting platform) and trained staff to boost customer service. Participated in P&L reviews and optimized marketing ROI by campaign

Kennesaw State University

Bachelor of Business Administration (B.B.A.), Marketing