Lauren Transue

About Lauren Transue

Hi, I’m Lauren! I\'m a marketing leader with experience owning strategy and execution across digital and print marketing, paid media, e-commerce, and experiential campaigns.In my current role, I lead end-to-end marketing strategy, manage a $1M+ annual budget, and oversee a cross-functional team responsible for email, content, design, and video. My work spans go-to-market strategy, paid media management, promotional campaigns, and large-scale events—always with a focus on driving profitable revenue gains, improving efficiency, and aligning marketing with broader business goals.I’ve always been drawn to the intersection of data and creativity, using performance insights to guide decisions while building campaigns that connect with customers in meaningful ways. Over time, I’ve helped scale marketing operations, improve campaign performance, and strengthen collaboration across Sales, E-Commerce, Operations, and external affiliate and vendor partners.I graduated Magna Cum Laude from Kent State University with a degree in Managerial Marketing and a minor in Economics. Early in my career, I was fortunate to receive academic recognition and scholarships, which reinforced my commitment to continuous growth and high standards in my work.While my role today is more focused on strategy and leadership, I still carry the mindset that shaped me early on: stay curious, stay collaborative, and keep learning from every person and every challenge.I\'m always interested in connecting with other marketers, builders, and problem-solvers, so let’s connect!

Experience

1. Marketing Manager

   Ohio Power Tool

   Jul 2023 — Present · Columbus, OH, US

   Own end-to-end marketing strategy across digital, e-commerce, paid media, events, and vendor partnerships• Manage $1M+ annual marketing budget • Lead and develop a cross-functional marketing team, including hiring, performance management, and role development• Define go-to-market strategy for product launches, marketing campaigns, as well as 50+ quarterly promotions and flash sales, aligning all processes with company-wide revenue, inventory, and sales goals• Manage paid media and agency partnerships, optimizing performance and improving campaign efficiency and ROAS for $100K–$150K in monthly spend across Google, Meta and Affiliate Programs• Lead large-scale experiential marketing initiatives, including trade shows and customer events with up to attendees and generating over $100K in revenue• Serve as primary marketing decision-maker, partnering with Purchasing and Operations to align strategy across Sales and E-Commerce• Build and scale marketing systems and workflows using tools such as Asana, DotDigital, and AI integrations to improve execution and efficiency• Drive audience growth and engagement across social and email channels through data-driven content and campaign strategy

Education

• Westerville North High School

  High School Diploma

  2009 — 2013

• Kent State University

  Bachelor of Business Administration (BBA), Managerial Marketing Major, Economics Minor

  2013 — 2017

Skills

• Customer Service
• Interpersonal Skills
• Marketing Communications
• Microsoft Excel
• Organization Skills
• Leadership
• Teamwork
• Microsoft Word
• Powerpoint
• Empowerment
• Microsoft Office
• Lead Generation
• Public Speaking
• Marketing
• Time Management
• Social Media
• Social Networking
• Team Building
• Event Planning
• Communication
• Strategic Planning
• Sales
• Microsoft Powerpoint