Lauren Taylor Anderson

Sr Digital Content Strategist & Copywriter @Baptist Health

Jacksonville, FL, US

Develop SEO-friendly web content on complex topics to meet business goals and user needs - Project manage digital content implementation, coordinating with internal clients, vendors, and development/IS teams Lead and report SEO success metrics, implementing effective strategies (technical, onsite, local)- Guide health system in HIPAA-compliant data implementation for digital channels - Collaborate with developers and teams to implement data architecture and digital strategy (including Snowflake, Freshpaint, Epic and Salesforce)- Manage paid search and display ads strategy, aligning with service line leaders - Analyze web and paid performance using Google Ads, GA4, SEMRush, and more to provide actionable insights - Participate in health systems\'s AI Steering Committee and Marketing/IS Work Group for digital initiatives like telehealth, apps and AI