Lauren Tassi
Marketing Strategist | 10x Revenue Growth | Scaling Content with AI | Community Builder
- Role
- Director of Performance Marketing at Impact Theory
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lauren Tassi
Marketing strategist who replaces entire teams while doubling results. Now handling the…
Experience
Director of Performance Marketing
Nov 2023 — Present · Los Angeles, CA, US
Run marketing strategy for Impact Theory University (ITU), a $1M+ online education platform, while managing brand messaging for two wildly different high-profile personal brands. Operations & Cost Savings:•Replaced expensive paid ad campaigns with organic growth strategies, cutting marketing spend by hundreds of thousands•Manage remote freelance copywriters and coordinate with product, sales, and content teams•Built AI systems that turn month-long projects into week-long projectsRevenue Results:•10x\'d webinar revenue in two months by completely restructuring our campaign approach•Write ad copy and provide creative direction for top 100 podcast ad reads and promotional content•Run email marketing for our biggest revenue driver, constantly testing and improving conversion ratesContent & Platforms:•Handle organic campaigns across LinkedIn, Facebook, Instagram, and Threads for multiple offers•Write sales pages, landing pages, and lead magnets that actually convert•Own Tom Bilyeu\'s LinkedIn strategy and content creation•Write video sales scripts and ad copy that beats industry standards
Education
Point Park University
Bachelor of Arts - BA
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