Lauren Talicska
- Role
- Vice President Marketing & Communications at Arona Home Essentials
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Lauren Talicska
I am not a sit on the sidelines kind of player, and I\'m completely unapologetic about…
Experience
Vice President Marketing & Communications
Jan 2023 — Present
Leads the development and execution of the Arona Home Essentials marketing and communications strategy. Develops innovative and effective marketing campaigns that drive sales and promote brand awareness starting with ideation, planning, execution and including monitoring of marketing campaigns to gauge ROI and overall effectiveness. Collaborates seamlessly with the executive team to manage marketing budgets and successfully launch the Arona brand in new markets. • Develops and execute the company\'s marketing and communications strategy. • Leads the Marketing Department to support locations in 13+ states and multiple markets. • Develops and manage marketing budgets to ensure efficient use of resources. • Collaborates with cross-functional teams to ensure alignment on marketing and communication strategies. • Creates and implement innovative marketing campaigns that drive sales and promote brand awareness including over 35+ multi channel unique marketing promotions and events annually. • Manages the company\'s social media presence and other digital marketing channels. • Develops and manage relationships with digital and marketing partners.
Education
University of Hull
Drama/Theatre Arts and Stagecraft
2003 — 2003
Baldwin Wallace University
Bachelor of Arts (B.A.), Honors Program, Theatre Major
1999 — 2003
Skills
- Client Retention
- Art Direction
- Team Building
- Marketing
- Digital Signage
- Microsoft Excel
- Project Planning
- Client Education
- Group Marketing
- Adobe Creative Suite
- Program Creation
- Presentational Speaking
- Trade Shows
- Budget Management
- Facebook Live Product Demonstration
- Digital Marketing
- Trade Show Signage
- Newspaper Design
- Event Hosting- Master of Ceremonies
- Point of Purchase
- Email Marketing
- Tv Production
- Campaign Analysis
- Graphic Design
- Adobe Creative Cloud
- Webinar Training
- Copywriting
- Direct Mail
- Micrsosoft Office
- Media Buying
- Cable Television
- Campaign Concepting
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