Lauren Struck
Senior Marketing Manager @ Expedia Group
- Role
- Senior Media Manager at Expedia Group
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lauren Struck
Seattle-based media planning specialist with solid experience in media strategy…
Experience
Senior Media Manager
Jan 2023 — Present · Seattle, WA, US
Digital media Brand lead for Brand Expedia at Expedia GroupResponsible for- Leading channel strategy, planning, and overseeing campaign implementation and performance reporting across 10+ global markets, 60+ quarterly campaigns, and an annual budget of over $20M- Driving excellence and innovation within the digital media space for Brand Expedia, working alongside key partners such as: Meta, TikTok, SiriusXM, Spotify, Netflix, Amazon, Trade Desk- Advocating for creative best practices across all digital channels within our media team (CTV, YouTube, paid social, and programmatic display/video), ensuring creative received for our campaigns is best fit to achieve our campaign objectives and strategic media goals- Building a digital media Test & Learn roadmap aiming at maximizing brand consideration and long-term business returns- Collaborating with Brand Marketing, Brand Integrations, Creative, and Business Marketing team representatives across 5 different global offices and time zones. Most recently working with our Data and Product teams to expand server-to-server data integrations to our Brand accounts so that we can monitor and optimize to bookings/revenue goals in real-time.
Education
University of Washington
BA, French
TV Masters from Thinkbox
Completion of the Thinkbox UK TV Masters Planning online programme
2021 — 2021
Emerson College
MA, Global Marketing Communications & Advertising
Skills
- New Business Opportunities
- Brand Management
- French
- Doubleclick
- Digital Media
- Global Marketing
- Brazilian Portuguese
- Media Research
- Comscore
- Integrated Marketing
- Online & Offline Media
- Atlas Media Console
- Diversity Marketing
- Advertising
- Media Planning
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