Lauren Spaulding

About Lauren Spaulding

Creative people are curious, flexible, persistent and independent with a tremendous spirit of adventure and love of play.\"-Henri MatisseMarketing is where the fun stuff happens! I am a strategic marketing leader with a proven track record of implementing data-driven strategies, leading branding, design and marketing initiatives, and driving cross-functional collaboration to align marketing efforts with business objectives. I combine my passion for creating exceptional brand experiences with a results-oriented mindset, positioning myself as a key partner in driving both company and team success.

Experience

1. Director of Marketing

   Embark

   Jul 2025 — Present · Dallas, TX, US

   Senior-most marketing leader at Embark, responsible for driving strategy, leading a high-performing team, and delivering measurable business growth through both data-driven decision-making and bold creative execution.• Lead and mentor a cross-functional marketing and design team, fostering collaboration, clarity, and high performance • Oversee internal and external designers, providing strategic art direction to ensure brand cohesion across all channels• Streamline team operations, systems, and communication to improve efficiency and scalability• Own development and execution of integrated marketing strategy, aligned to business goals and sales targets• Drive demand generation through MQL growth, funnel optimization, and campaign creation and performance analysis• Leverage SEO, website strategy, conversion tracking, and analytics tools to improve ROI and lead quality• Led firmwide rebrand rollout, including asset redesign, brand messaging, messaging, and more• Spearhead visual identity and storytelling across digital, social, print, and event platforms• Lead organic and paid social media strategy, content planning, and campaign execution to drive awareness and engagement• Develop and execute end-to-end event marketing: pre- and post-event campaigns, messaging, emails, social media, strategy, execution and branded experiences• Own PR strategy and press release distribution, ensuring consistent brand voice across external communications• Create, manage and monitor Embark email cadence to support lead nurture across the marketing funnel

Education

• University of North Texas

  Bachelor’s Degree, Communication Design Major, Marketing & Art History Minors

  2014 — 2018

Skills

• Team Building
• Graphic Design
• Indesign
• Event Planning
• Microsoft Word
• Microsoft Powerpoint
• Web Design
• Time Management
• Customer Service
• Microsoft Office
• Adobe Photoshop
• Visual Communication
• Logo Design
• Marketing
• Adobe Illustrator
• Leadership