Lauren Smith
Marketing Director at Poythress Construction Company
- Role
- Digital Campaign Strategist at Valtech Union
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
Experience
Digital Campaign Strategist
May 2018 — Present · Charlotte, NC, US
Work closely with account managers to identify areas of opportunity within current client work-Key performance indicator strategy development, measurement planning, performance analysis and client reporting-Thorough analysis within Analytics platforms and identification of KPI\'s using various attribution models-Providing the exploration and analysis needed to determine campaign optimizations in order to achieve various clients CPA and ROI goals-Manage campaign timelines and budgets
Education
University of North Carolina at Charlotte
Bachelor’s Degree, Communications with focus in Public Relations, Minor in Sociology
2012 — 2015
Regent's University London
International Public Relations
2015
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