Lauren Kimball
Group Vice President | Head of Oracle Digital Experience Agency
- Role
- Group Vice President, Oracle Digital Experience Agency at Oracle
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Lauren Kimball
Like most consumers today, I love a personalized experience – while shopping online, enjoying a flight on my favorite airline, staying with my family at a beautiful hotel, quick serve and fine dining, even a seamless trip to the bank - and am lucky enough to have spent the past 20+ years enabling some of the world’s best brands to create amazing journeys for their customers through the ever-evolving digital channels. Using best-in-class technology, continuously challenging the status quo through varying strategic tactics, and constantly seeking ways to further build brand loyalty, there is nothing better than seeing a brand grow and evolve. For over twenty years, my career has been shaped and defined by some of the most well-known brands in the world as I’ve held marketing, agency, and technology focused roles at The Four Seasons Hotels & Resorts, National Geographic, Epsilon, and Oracle. With a proven track record in managing large global teams, nurturing top talent, and strategically navigating large organizations, I excel in complex technology landscapes at the executive level. I joined Oracle to spearhead the transformation of the Marketing consulting team into a world-class, award-winning digital agency. Today, I lead this group, overseeing B2C and B2B engagements with Fortune 100 brands across multiple industries. Creativity, brand awareness, strategies rooted in data, shared experiences, connection, humor and enabling a company’s personality to shine through is at the heart of the experiences we create. Join us for a conversation!
Experience
Group Vice President, Oracle Digital Experience Agency
Jan 2025 — Present
Education
University of Vermont
Bachelor of Arts
1998 — 2002
Skills
- Strategy
- B2b Marketing
- Database Marketing
- Marketing
- Segmentation
- Analytics
- Web Analytics
- Marketing Strategy
- Customer Acquisition
- Social Media
- Digital Marketing
- Interactive Marketing
- Marketing Automation
- Crm
- Direct Marketing
- Digital Strategy
- Online Marketing
- Sem
- Google Analytics
- E-Commerce
- Ppc
- Marketing Communications
- Direct Mail
- Mobile Marketing
- Email Marketing
- Integrated Marketing
- Strategic Partnerships
- Product Management
- Online Advertising
- B2b
- Advertising
- Lead Generation
- Salesforce.com
- Relationship Marketing
- Account Management
- Multi-Channel Marketing
- Social Media Marketing
- Campaign Management
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