Lauren Silverman

About Lauren Silverman

My name is Lauren Silverman, I am a marketing and sales professional with a strong foundation in executing brand strategies. I recently launched my lifestyle blog Between Avenues. During the course of my career, I have: Directed marketing and execution strategies for Pernod Ricard\'s luxury beverage portfolio, where I influenced brand awareness and loyalty through targeted campaigns reaching a high-end clientele. Managed, executed, and participated in field marketing campaigns and events with fine dining establishments (including Michelin-rated venues), 4-star hotels, and specialty event venues attracting prominent community leaders and generating media coverage. Led Pernod Ricard\'s field sales force in several key metrics, including market growth and profitability. In addition to my professional experience, I attended Cornell University\'s Johnson School of Management, where I graduated with a Certificate in Marketing Strategy. I am skilled in Consumer Marketing Field Strategy B2B Relationship Management Promotion Strategy KPIs Events Planning & Management Channel Marketing Coaching Mentoring Budget Management Microsoft Word, Excel & PowerPoint ProDiver Topaz Salesforce.com and more. You may reach me at l••••••••@gmail.com – I look forward to your connection!

Experience

1. Director of Marketing

   Vita

   Sep 2024 — Present · Delray Beach, FL, US

   As Marketing Director at Vita, I oversee the creation and execution of marketing strategies that build brand awareness and drive client engagement. I manage Vita\'s brand identity, ensuring consistent messaging across all platforms, while positioning the clinic as a leader in neurological wellness. I organize events, such as workshops and complimentary sessions, to introduce the community to Vita’s services, and I collaborate with local partners and healthcare professionals to expand our reach.I also manage digital marketing efforts, including social media, website content, and SEO campaigns, to increase visibility and attract new clients. Public relations efforts help build Vita’s reputation, and community engagement fosters relationships with key stakeholders. Additionally, I develop client acquisition and retention strategies, promoting our advanced therapies for conditions like ADHD, OCD, depression, and anxiety.I track the performance of marketing initiatives through analytics, using data to optimize campaigns and ensure continued growth for Vita. In all, I work to amplify Vita’s presence, establish strong community ties, and drive success through targeted marketing and outreach efforts.

Education

• Cornell University

  Graduate Certificate in Marketing Strategy

  2016

• University of Florida

  Bachelor of Arts (B.A.), Psychology

  2002 — 2006

Skills

• Event Management
• New Business Development
• Key Account Development
• Powerpoint
• Microsoft Word
• Pricing
• Retail
• Sales Management
• Wine
• Brand Development
• Brand Awareness
• Marketing Strategy
• Strategy
• Microsoft Excel
• Market Planning
• Pricing Strategy
• Brand Management
• Business Development
• Marketing Management
• Account Management
• Budgets
• Management
• Fmcg
• Social Media
• Event Planning
• Consumer Products
• Social Networking
• Leadership
• Beverage Industry
• Social Media Marketing
• Sales
• Marketing
• Strategic Planning
• Salesforce.com
• Trade Marketing
• Alcoholic Beverages
• Marketing Communications
• Topaz
• Rad
• Microsoft Office