Lauren Short
Group Vice President at Kantar
- Role
- Group Vice President, Technical Account Management (Tam) at Kantar
- Location
- Bedford, NY, US
- LinkedIn followers
- 500 followers
Experience
Group Vice President, Technical Account Management (Tam)
Nov 2015 — Present · New York, NY, US
Support 30 client facing TAM team members responsible for ad exposure tracking and recruitment across ad measurement campaigns yearly ($90M+ project bookings)• TAM is an Operations group that supports the NA Media Insights business - Publisher, Agency, Advertiser Brand Lift/Cross Media Measurement, Audience Validation Measurement, Site Visitation Measurement, Action Lift, Sales Lift Insights• Support 4 Ad Ops team members who drive enhancements in tagging and direct integration guidelines across all publishers, platforms and media types (desktop, mobile web/app, CTV/OTT, podcasts, display, video, rich media) • Onboard new hires and mentor team managers; Strengthen and support TAM/Operations Team Learning/Development, Client Engagement, Apart of Operations Employee Advisory Group focused on employee satisfaction and growth• Coaching Skills for Managers - Completed 14 hours ICF Approved Continuing Coach Education • Aide in/help lead large Operations driven and Media driven initiatives and migrations• Contribute to strategic account plans to drive sales growth• Collaborate with Product and Product Development to consistently review and recommend/contribute to platform enhancements• Coordinate client and internal team building activities (in person and virtual) and volunteer efforts• Helped guide development and training for DIY survey and campaign creation platform
Education
Quinnipiac University
Bachelor of Science, Marketing
2001 — 2005
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