Lauren Rose

About Lauren Rose

Creative & Production Executive | Franchise Architect | Operations StrategistI build worlds people want to live in, play in, and escape in. My career is defined by a rare duality: leading the creative soul of iconic franchises—from Barbie and Monster High to Hot Wheels and video games—while architecting the high-volume production engines required to sustain them globally.I specialize at the intersection of creative vision and operational excellence, bridging editorial strategy with data-informed execution. I don’t just dream up the story; I build the studio infrastructure and digital pipelines that bring those dreams to life at scale. My proudest achievement is delivering a positive, entertaining, and educational impact on new generations through world-class storytelling and play.Proven Track Record• Franchise Leadership: Led creative for 37 animated features, 6 TV series, and 12 shipped video games, resulting in $200M+ in gross revenue.• Studio & Operations Architecture: Built the studio production and operations arm from the ground up to produce shorts annually, driving 8B+ YouTube views.• Global Brand Stewardship: Architected and sustained Barbie, Hot Wheels, Monster High, and Ever After High across film, television, and interactive media.• Performance: Consistently exceeded KPIs by 10% by using sharp creative intuition to proactively troubleshoot and improve the user experience.Core Expertise• Franchise Strategy: Expert in brand evolution, multi-season narrative arcs, and maximizing brand equity across global distribution.• End-to-End Production: Mastery of the project lifecycle—from initial concept, pitch, and casting to post-production and integrated marketing.• Design & Worldbuilding: Specialized in character design, environment vision, and creating \"sticky\" worlds that translate into winning gameplay and consumer products.• Strategic Growth: I serve as a strategic liaison between leadership and creative talent, translating cultural insights and data into cohesive go-to-market strategies.• Multidisciplinary Mentorship: Passionate about fostering a culture of accountability, inclusion, and transparency while managing diverse, high-performing teams.Skills & Specialties• Creative: Art Direction, Narrative Design, Casting/VO, MoCap, Music Supervision, Marketing Creative Direction.• Business: Integrated Marketing, Sales, Acquisitions, Distribution, and Global GTM Strategy.• Technical: Managing high-volume production pipelines, integrated marketing execution, and strategic liaison.

Experience

1. Editorial Line Designer

   Ubisoft

   Nov 2024 — Present

Education

• Chapman University

  Bachelor of Fine Arts (BFA), Film and Television Production, Minor in Art