Lauren Ridgley
Smart media strategy. Real results. Zero BS | Brand growth expert | CEO & Founder @ Left Hand Agency | NextNW Board Marketing Chair | 20+ years in Advertising
- Role
- Board Member at Nextnw
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Lauren Ridgley
Advertising. Is. Broken. We\'re here to fix it. The science of brand growth hasn’t changed much.The technology has and that’s where many marketers got lost.Micro-targeting and advanced data capabilities have convinced us that precision equals progress. In reality, they’ve often traded durable brand growth for short-term returns.We’ve never spent more money to get less long-term growth.An overemphasis on lower-funnel tactics, dashboards, and digital signals has pulled attention away from what actually builds brands: broad reach, memory, light buyers, strong distribution. Mental availability meeting physical availability. Conversions matter, but optimizing only for what’s easiest to measure has a cost.Advertising works best when brands use micro-targeting for efficiency and invest in scale to grow demand. You need both.Efficiency without reach starves growth.Reach without relevance wastes spend.The future isn’t choosing one — it’s knowing how to balance them. That\'s where Left Hand Agency comes in. Our approach to media buying is to help brands win on the shelf in the short term, while building long-term customer growth that compounds over time. About Me: Marketing nerd. Advertising strategist. Media guru. Leader of Left Hand Agency - a team of wicked smart media buyers. We are experts at traditional and digital media and live at the intersection of these channels. Specialties: B2C marketing, social media advertising, digital advertising, social media audience growth, social media engagement, copywriting, content creation, brand marketing, consumer research, paid search strategy, media planning, commercial production, promotion, script creation, directing, non-linear editing, branding and identity, storyboarding, casting, copywriting, client relations, marketing, creative direction, branding, social media, digital promotion.
Experience
Board Member
Jan 2025 — Present · Portland, OR, US
Education
University of Oregon
BS, Journalism: Electronic Media, Minor in Business Administration
1998 — 2002
University of Oregon
BS Journalism, Journalism: Electronic Media
1998 — 2002
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