Lauren Powers

About Lauren Powers

Health Business & Marketing Strategist | AI Consultant | Health & Wellness Industry Expert | Empowering Entrepreneurial Growth I’m Lauren Powers—COO and Co-Owner of Microsite Digital Marketing Agency and one half of the creative force behind CRTX: The AI Marketing Agent™. I help dental and medical practices unlock transformative growth through AI-powered marketing strategies tailored for today’s digital-first healthcare landscape. At Microsite, we specialize in building quarterly marketing plans that deliver measurable results. With our proprietary AI-driven systems, we\'ve helped hundreds of practitioners scale their practices, attract high-value patients, and drive sustainable revenue growth. My background spans 20 years in the health and wellness space—from leading sales and marketing for seven Fortune 100 healthcare companies to owning one of Atlanta’s top strength and conditioning gyms. I’ve coached over 100 startups, bringing a proven, practical approach to business growth. As a certified AI consultant and marketing coach, I help health entrepreneurs and minority-owned businesses cut through the noise, adopt innovative tools, and execute with clarity. I’m an international speaker and global health marketing educator, frequently invited to speak at industry-leading conferences and institutions. My speaking and teaching highlights include Mindshare Collaborative, Health Business Growth Collective, Implant Direct, Pinnacle Global Network, Impact Lives, BlackDoctor.org, Morehouse School of Medicine, and Spelman College—where I formerly served as an educator. I also appear regularly on podcasts and digital platforms sharing insights on AI, marketing, and business strategy. Featured in Entrepreneur Magazine, Essence, Health Magazine, and on TV One’s Sister Circle Live, I was named one of Diversity MBA’s Top 100 Under 50: Executive & Emerging Leaders and honored in Chevrolet’s \"Sisters with Superpowers\" campaign, with my commercial airing nationally for the Equinox. Whether I’m on stage, behind a mic, or leading strategy, I’m driven by one mission: to help health entrepreneurs rise, lead, and grow—faster, smarter, and with unstoppable confidence.

Experience

1. Head of Brand

   Detox Nation

   Jul 2025 — Present · San Diego, CA, US

   As Head of Brand & Communications at Detox Nation, I steward the voice, vision, and visual identity of the largest online community dedicated to reversing chronic illness and disease.Detox Nation serves individuals who have been told their labs are “normal” while their symptoms continue to escalate. Our community exists to help them understand the root causes behind their chronic symptoms and guide them toward true healing. My role is to ensure every touchpoint—email, sales page, masterclass, practitioner training, social media, internal messaging—reflects that mission with clarity, authority, and compassion.I lead all brand strategy and communications across the company, overseeing:• Brand positioning and messaging architecture• Voice, tone, and narrative consistency• Launch strategy and campaign messaging• Sales page and email marketing direction• Visual cohesion across programs and offers• Community-facing communications and member experienceI work cross-functionally with marketing, clinical, operations, and leadership teams to translate complex health concepts into messaging that builds trust, reduces fear, and inspires action. My responsibility is not just how Detox Nation looks—but how it sounds, how it feels, and how it connects.In a space crowded with noise and misinformation, I ensure our brand communicates grounded expertise, safety, and credibility. From live workshop promotions to evergreen funnels to practitioner mentorship programs, I support the teams who execute the work by providing clear direction, strategic oversight, and brand guardrails that protect and elevate our mission.At its core, my work is about one thing: helping more people find a path out of chronic illness by ensuring the message that reaches them is accurate, empowering, and aligned with the truth of what healing requires.

Education

• Spelman College

  BA

  2000 — 2004

• Spelman College

  Bachelor's degree