Lauren Perry
Sr. Sales Development Manager, Public Sector | Leader By Example | Advocate for Women In Tech
- Role
- Sr Sales Development Manager, Public Sector at Abnormal AI
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Lauren Perry
I\'m a Senior Sales Development leader in cybersecurity with a passion for building high performing, data driven teams. At Abnormal AI, I lead Public Sector SDR strategy, focusing on scalable pipeline generation, conversion improvement, and structured career progression that prepares SDRs for closing roles. My background in marketing taught me to rely on metrics over instinct, enabling me to create repeatable sales processes that drive measurable impact.Beyond revenue performance, I helped launch Abnormal’s first Women in Tech initiative, bringing together 200+ women across Go-To-Market to foster mentorship, leadership development, and community.I’m driven by accountability, execution, and creating environments where people and performance thrive.
Experience
Sr Sales Development Manager, Public Sector
Dec 2024 — Present
Lead Public Sector SDR strategy across SLED and Federal segments, driving scalable pipeline growth, conversion efficiency, and talent development during a period of rapid organizational change and market volatility- Finished 116% to Plan in FY26 (President\'s Club Winner)- SDR FY26 Contribution Percentage to Closed Won Business +11% YoY- Improved SQL conversion rates by 10% YoY- Doubled SDR HC and added on Federal coverage during a volatile government spending environmentStrategic Leadership & Initiatives- Built and implemented Public Sector SQL qualification standards, increasing conversion rates and improving AE alignment- Designed and executed the first formal SDR → Mid-Market AE career progression framework, promoting 3 SDRs internally (including a #1 ranked SLED MM AE) in first year managing the team- Launched strategic SDR partnership motion with a leading cybersecurity vendor, generating $1.46M+ pipeline since inception- Led Sandler Cold Call training across 50+ SDRs and NA MM AE org- Co-led “War Room” GTM planning model, generating $1M+ new GP in a single quarter- Co-Founded Abnormal’s first Women in Tech (WIT) initiative, uniting 200+ women across GTM.My focus is to build high performance teams that are metrics-driven, promotion-ready, and structurally aligned to long-term revenue growth.
Education
Angelo State University
Bachelor of Business Administration Degree Marketing, Marketing
2013 — 2016
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