Lauren Percic
Manager, Creative Project/Account Management
- Role
- Marketing Project Manager at Best Buy
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Lauren Percic
Creative marketing leader with deep experience managing integrated campaigns, cross-functional teams, and external agencies to deliver compelling brand and content experiences. Drives alignment across stakeholders, translates strategy into action, and leads campaigns across social, influencer, and digital channels. Leverages strategic mindset with operational precision, meeting timelines, brand integrity, and performance goals. Skilled at building internal and external alignment across teams and delivering significant business impact. Core Competencies: Integrated Campaign Execution, Creative Briefing, Creative Strategy, Cross-Functional Collaboration, Influencer Marketing, Creator Marketing, Content Planning, Brand Voice Consistency, Relationship Management, Agency Partnerships, Project Timelines, Content Reviews, CompliancePlatforms: Jira, Workfront, DAM, Cloudinary
Experience
Marketing Project Manager
Apr 2023 — Present · Richfield, MN, US
Project management lead within in-house social media team, driving the execution of creator, influencer and social media content. Partners cross-functionally with legal, brand, and category teams to bring vendor-funded and campaigns to life across Best Buy social media platforms.Led the execution of the Best Buy Creator Program, partnering with external agencies and internal stakeholders to align influencer content with brand guidelines, compliance standards, and campaign objectives.Supported vendor-funded launches and initiatives along with Product Category Marketing (PCM) priorities, activating around key promotional moments within social media platforms.Managed complex project timelines and stakeholder reviews to execute creator, organic social and influencer campaigns.Supported organic social and video content teams in content publishing, including metadata tagging and asset tracking in Cloudinary system.
Education
Richmond, The American International University in London
Study Abroad
University of Colorado at Boulder
Bachelor of Arts
Skills
- Management
- Social Media Marketing
- Marketing Communications
- Email Marketing
- Online Marketing
- Account Management
- Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Leadership
- Budgets
- Direct Mail
- Sales
- Training
- Integrated Marketing
- Strategic Planning
- Project Management
- Market Planning
- Retail
- B2b
- Direct Marketing
- Analytics
- Strategy
- Creative Direction
- Advertising
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