Lauren Paine

Community Manager and Social Media Manager @Checkatrade

Portsmouth, GB

Launched and delivered the Checkatrade community successfully from start to finish without a Community Owner. Currently over registered usersPurpose: To work on the day-to-day running of a Community ensuring all activities within the Community are run efficiently and in conformance with the underlying principles of the company and business goalsSource all content valuable to trades within the Community, the member\'s monthly newsletter and online blog articles, creating a relationship with copywriters, online magazine companies, websites, charities, graphic designers and content writers. Responsibilities: • Implement the Online Community Strategy, coordinate with our Head of Community (Community Owner) to ensure its effectiveness and continue to evolve the strategy in a timely fashion.• Organise face to face/virtual month meetings with members and Checkatrade leadership team chatting about upcoming ideas and projects collecting true, valuable and resourceful suggestions from both parties. • Inspire community members to engage and create content, ultimately support the business to strive by providing insights gained from the community on a regular basis.• Regular reporting of Community sentiment and agreed KPIs to Head of Community.• At a practical level, acts as the Community interface with Marketing, Social Media, R&D, Public Relations etc.• Act as an advocate of the brand in the community, as well as an advocate of the community within the brand, engage in dialogues and answer questions where appropriate.• Deal and communicate with community members during crises, unstable or abusive behaviour. Mediate in arguments and general disruptive behaviour within the community.• Ensure the UX journey is continuously trialled, tested and developed to better the experience for all users. • Be the bond and build relationships with all departments and members ensuring messaging is aligned.

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